As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed ceaselessly the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country in an effort to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge state-of-the-art technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is at all times imaginable to make something better — and now is the time to start doing it. We imagine that better and now are both infinite, and that there is at all times a next ‘better’ and a new ‘now’ in which you’ll be able to start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we will beef up it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Add a touch of sophistication to your watch collection with This Dress Chronograph Watch From Citizen. This handsome watch, in Stainless Steel with a dark Blue dial, features 1-second chronograph measuring up to 60 minutes, 12/24-hour time and date with sapphire crystal.
Round watch with blue sunray dial featuring three subdials, placed indices, baton hands, and date window at four o’clock
42 mm stainless steel case with anti-reflective sapphire dial window
Japanese quartz movement with analog display
Stainless steel bracelet with fold-over clasp. Lugs – 21,000 mm
Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving.Band Length:7.5 inches
Note: To use this watch comfortably, make sure to charge it before it stops running completely. Since there is not any risk of overcharging no matter how much the watch is charged (Over Charge Prevention Feature), it is recommended that the watch be charged every day.