Modern appeal and sleek design make this men’s Eco-Drive timepiece the finishing touch to any watch collection. Featured with stainless steel case and bracelet, blue dial with silver accents, sapphire crystal and date.
Powered by natural or artificial light, the Eco-Drive Sport watch #EW3144-51A from Citizen is elegant on the wrist. This lovely accessory features a two-tone stainless steel case and bezel, striking white dial with polished gold-tone hands and luminous accents, and a convenient analog day and date display. Water resistant to 100 meters (330 feet), this sophisticated dress watch also boasts the precision of quartz movement.
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this abnormal innovation changed ceaselessly the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country so to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge state-of-the-art technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is at all times conceivable to make something better — and now is the time to start doing it. We imagine that better and now are both infinite, and that there is at all times a next ‘better’ and a new ‘now’ in which you’ll be able to start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we will be able to toughen it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Two-tone stainless steel bracelet watch with white dial featuring date window at three o’clock
27 mm stainless steel case with mineral dial window
Japanese quartz movement with analog display
Stainless steel band with fold-over-clasp-with-double-push-button closure. Pull the crown out one step to the time setting position
Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving