As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed perpetually the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country in an effort to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge state of the art technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is at all times conceivable to make something better — and now is the time to start doing it. We consider that better and now are both infinite, and that there is at all times a next ‘better’ and a new ‘now’ in which you’ll start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we will reinforce it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Sporty yet elegant, Corso allows you to stand proud of the crowd with Its contemporary 3-Hand look with date and water resistance to 100 Meters. also Featuring a Sporty Deep Blue dial on a Stainless Steel Case and bracelet.
Stainless steel bracelet watch with blue dial featuring luminous hands and date display at three o’clock
case size:28 mm stainless steel case with mineral dial window,
Japanese quartz movement with analog display
Stainless steel band with fold-over clasp. Pull the crown out one step to set the time
Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving
[amz_corss_sell asin=”B00UMDFZ3W”]
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