As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this atypical innovation changed ceaselessly the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country so that you can experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge state of the art technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is all the time imaginable to make something better — and now is the time to start doing it. We consider that better and now are both infinite, and that there is all the time a next ‘better’ and a new ‘now’ in which you’ll start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we will be able to beef up it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Go where the wind takes you with the Navihawk A-T. With atomic clock synchronization for superior accuracy, this perpetual calendar chronograph receiving radio signals both automatically and on-demand in North America, the United Kingdom, Europe, Japan and China. The Navihawk A-T ensures you are all the time on time, no matter where your journey takes you. The stainless steel case, stainless steel mesh bracelet and black dial features world time in 43 cities, 2 alarms, 1/100-second chronograph, 99-minute countdown timer, UTC display and shock sensing function.
Imported
Movement:Eco-Drive U680, Atomic Timekeeping. Case Size: 48mm.
Silver-Tone Stainless Steel Bracelet, Deployment Clasp with Push Button
Case Material:Silver-Tone Stainless Steel, Rotating Inner Ring, Pilot’s Rotating Slide Rule Dial Ring
Crystal:Anti-Reflective Mineral Crystal
Water Resistance:WR200/20Bar/666ft, Swimming, Showering & Snorkeling
[amz_corss_sell asin=”B00KCF86SG”]
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