Citizen Men's Eco-Drive Black Ion-Plated Axiom Watch AU1065-58E
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed without end the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country as a way to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge state-of-the-art technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is at all times conceivable to make something better — and now is the time to start doing it. We consider that better and now are both infinite, and that there is at all times a next ‘better’ and a new ‘now’ in which you’ll be able to start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we will be able to enhance it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Axiom’s refined yet sleek design offers a day-to-night fashion options for the avid trendsetter. This Black Out model is featured in stainless steel with black ion plating, black dial and black accents and the intriguing feature of edge-to-edge glass. Citizen Eco-Drive is fueled by light, any light, so it never needs a battery.
Date window at three o'clock position.
Case diameter : 40 mm.
Acceptable temperature range -10 to +60 degree celsius