As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this unusual innovation changed endlessly the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country so that you could experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge state-of-the-art technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is all the time imaginable to make something better — and now is the time to start doing it. We imagine that better and now are both infinite, and that there is all the time a next ‘better’ and a new ‘now’ in which you’ll start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we will be able to reinforce it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Citizen men’s quartz Gold-Tone Stainless Steel Case and Strap with dark blue dial. Featuring 1-second chronograph measures up to 12 hours and date.
12/24 hour time
Day/date
Japanese-quartz Movement
Case Diameter: 42mm
Water Resistant To 99 Feet
[amz_corss_sell asin=”B00KQ20ZZW”]
Reviews
There are no reviews yet.